The Ask

TELUS approached us to create an e-commerce shopping experience with the user in mind. We were tasked to see that the website captured the lifestyle aspect of the products and brought forward the role of Telus as an expert on their “Digital Life”. We showcased the TELUS Digital Life stores, with a large focus on wearables and accessories from brands like Beats, Nest, and Fitbit.

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The Process

We created useable templates and components to ensure consistency throughout the ecosystem. As a team, we worked in agile weekly sprints, with copywriters, business owners, and product specialists. Every week, we would choose a feature or page to focus on, design it, test it, and have it ready for development by the end of the week.

After the launch of these pages, we used Adobe Target to collect valuable data that would help inform other iterations of the pages.

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